A manual case study process was costing EMRG Media 7-10 hours of work per project. See how we built a one-click automated content engine using Make.com and GPT-4 to eliminate the bottleneck, scale their marketing, and unlock a completely new revenue stream for the agency.
EMRG Media, a premier event planning agency, faced a significant internal bottleneck with their case study creation. Their process, despite using AI tools, was fragmented and relied on extensive manual “glue work”—constant copy-pasting between applications. This made generating crucial marketing assets a mentally draining and time-consuming chore that was too complex and frustrating to delegate or scale across the team. The inefficiency created a major drag on productivity, with each case study consuming hours of manual effort. This not only drained team morale due to the frustrating work but also severely hindered their ability to showcase client successes. The process became a roadblock, preventing the company from scaling a vital marketing function and capitalizing on their achievements.
Elevasis engineered a completely automated content engine to solve EMRG Media's challenges. We built a custom workflow using Make.com that connects a simple web form directly to the advanced intelligence of GPT-4. When the team submits raw project data through the form, the system automatically triggers a series of AI-powered prompts to write a comprehensive, narrative-driven case study. Beyond just the case study, the solution simultaneously generates a suite of platform-specific marketing assets for channels like LinkedIn and Instagram. All of this content is then compiled into a single, cleanly formatted Google Document and delivered to the team via email notification. This end-to-end automation provides a one-click, hands-off experience, entirely eliminating the previous manual workload.
We collaborated with EMRG Media to map their manual workflow, pinpointing exact points of friction and defining clear objectives for a truly one-click, end-to-end automated solution.
Our team architected the workflow using Make.com, integrating their web form, the OpenAI API, and Google Docs. The process was transparent, professional, and focused on building a reliable system.
We conducted rigorous testing and provided clear documentation and training. This ensured a seamless transition, empowering the EMRG Media team to confidently use their new content engine immediately.
The impact of the automation was immediate and transformative, saving EMRG Media an estimated 7-10 hours of manual work on every single case study. This reclaimed time allows the team to focus on high-value client work and strategic growth initiatives instead of tedious administrative tasks. The bottleneck that once stalled their marketing was completely eliminated, enabling them to produce more promotional content faster than ever before. Qualitatively, the new system eradicated the stress and frustration associated with the old, fragmented process. The team now has a reliable, single-click solution that delivers consistent, high-quality results every time. This newfound efficiency has even empowered EMRG Media to begin offering case study creation as a new, valuable service to their own clients, opening up an entirely new revenue stream.
"Elevasis went above and beyond, provided excellent suggestions, and delivered great results. Their content engine saves us dozens of hours on each project. I would absolutely recommend them and look forward to working together again."
- Word of Mouth Agency
This solution was about unlocking strategic growth, not just saving time. By automating a critical marketing function, we boosted team morale, improved operational efficiency, and created an entirely new potential revenue stream for EMRG Media.