Automated a marketing agency's influencer discovery process, saving countless hours with a custom n8n automation that uses AI to find and qualify local talent.
Word of Mouth Agency faced a significant growth bottleneck: their process for finding local influencers was entirely manual. Team members would spend hours scrolling through endless Instagram feeds, a task so inefficient and daunting it was often neglected entirely. This left the agency without a consistent or predictable way to discover new marketing partners, hindering their ability to scale their outreach efforts.
Lacking a systematic discovery process led to a stagnant influencer pool and countless missed marketing opportunities, the agency struggled to tap into new audiences and gain a competitive edge in their local Perth market. Furthermore, the looming, tedious task prevented valuable creative staff from focusing on higher-impact strategic work, affecting both productivity and morale.
Elevasis designed and built a custom, automated Influencer Discovery Engine. This powerful system operates as a fully autonomous workflow, regularly scanning specific local Instagram hashtags to identify potential collaborators. It intelligently processes thousands of posts, filtering and refining the data to create a clean, high-quality list of candidates. The entire pipeline, from initial discovery to database entry, runs without any manual intervention, creating a true 'set it and forget it' solution.
The engine’s core strength lies in its intelligent filtering. An integrated AI model analyzes profile information to distinguish between individual creators and business pages, ensuring relevance. The system automatically cross-references candidates against the existing database to eliminate duplicates and filters them by engagement metrics. Finally, it populates a central Google Sheet with detailed profiles of new, qualified influencers, ready for the agency's outreach team.
We collaborated with the client to map their manual workflow, identifying critical pain points and defining clear objectives for a fully automated influencer discovery and qualification pipeline.
Our team engineered a robust AI-powered solution, integrating multiple APIs for scraping and analysis. The process was transparent, ensuring the final engine perfectly aligned with the client’s strategic goals.
Following rigorous testing, we provided comprehensive training and clear documentation. This seamless handover empowered the client’s team to confidently operate their new, continuous stream of qualified marketing leads.
The primary result was transformative: the automation didn't just improve a process, it *enabled* a vital business function that was previously impossible to sustain, saving countless hours. Word of Mouth Agency went from having no systematic discovery method to possessing a consistent, predictable, and automated flow of new, local influencers. This fundamentally changed their capacity for marketing outreach and partnership development.
This new, automated capability provides a significant competitive advantage in the Perth market by consistently unearthing untapped talent. By eliminating the need for tedious manual searching, the agency liberated its creative team. Staff can now redirect their focus and energy toward high-value activities like campaign strategy, relationship building, and creative execution, directly boosting productivity and the quality of their work.
"Elevasis' custom automated influencer discovery engine enabled us to uncover untapped influencer audiences in the Perth market and significantly improved our team's creative output as a result."
- Word of Mouth Agency
This solution was more than a task-automator; it was a strategic growth engine. It directly fuels new business opportunities, enhances team morale, and provides a scalable foundation for dominating their local market.